Aetna Sr Product Marketing Coordinator – Commercial Products - 47001BR in Wellesley, Massachusetts
Req ID: 47001BR
Senior Product Marketing Coordinator – Commercial Products
Aetna Marketing is looking for a Senior Marketing Coordinator to support the portfolio of commercial businesses who can support the development and execution of marketing strategies that advance the growth agenda Specific areas of focus include:Support the development of a content library that helps advance the growth objectives of the commercial lines of businessDevelop clear and memorable value propositions for each audience we market to. In particular, we demonstrate how the value multiple products is greater than the sum of its parts (Dental, Vision, Behavioral Health, Student Health, Voluntary Insurance, Pharmacy).Help in the generation of insights that inform marketing strategies and facilitate decision-making for the business that is grounded in VoC and VoM insights. Serve as a catalyst for change within the business by bringing an outside-in perspective to the business through customer, competitor, and marketplace insights.Develop the baseline pitch for each product from which pitches can be easily customized for specific RFPs Fundamental Components:Value proposition: Galvanize a common understanding of the core value proposition of each product across the organization so that we walk and work as one. We do this by articulating the value proposition for each core audience, e.g., member, plan sponsor, consultant/broker, doctors, etc. in plain language.Develop market facing pitch experience: Work with sales teams to develop the baseline pitch decks, demos, journeys, etc. from which customized presentations can be created. Ensure individual pieces add up to a whole greater than the sum of its parts. Minimize fragmentation.Content development: Develop content that helps Sales nurture prospect relationships throughout the sales cycle, e.g., thought leadership, cases, testimonials, etc. This includes developing an integrated mobile content tool for Sales quickly identify and access content. BACKGROUND/EXPERIENCE desired:5+ years of B2B Marketing experience – preferably Advertising/Marketing Agency experience and/or healthcare marketing experienceCandidate should be highly organized and detail oriented with proof-reading and quality control skillsHave strong interpersonal skills and the ability to work independently and in a team environmentMust demonstrate strong project management skills: multi-tasking priorities and facilitating/executing multiple marketing programsStrong written and verbal communication skillsProven ability to collaborate across boundariesIntermediate analytic skills LOCATION:· Role must be office based and located in Chicago, IL.· Alternate locations are Wellesley, MA or Hartford, CT EDUCATIONBachelor s degree in Marketing, Communication, Business or other related field or commensurate experience Mission of Product Marketing:Product Marketing translates what our products do for our customers into relevant value propositions that compel them to act.We facilitate the connections between LOB leaders, market intelligence, analytics, product development, sales, brand strategists and the Agency so our efforts are choreographed for maximum effectiveness and efficiency. We are particularly focused on integrating the experience so that all products are seamlessly wrapped around the customer in a relevant and personalized way such that our brand promise shines through.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product