Aetna Email Marketing Manager- 50876BR in Wellesley, Massachusetts

Req ID: 50876BR

An opportunity to work with a high focus/high growth marketing team supporting the enterprise. You will get to work and partner with business, marketing, agencies and other digital marketing teams to expand your horizons.

Location - NYC office is preferred; will consider Hartford, CT; Wellesley, MA; Burlington, MA

POSITION SUMMARY

An Email Marketing Manager who will be responsible for managing business initiated projects as well as representing the email team on IT initiatives with digital needs.

Fundamental Components:

  • Responsible for email campaign execution including segmentation, design and reporting. They will be using the Salesforce Marketing Cloud platform to deliver email marketing campaigns.

  • Performing day-to-day email marketing operations including, but not limited to, email campaign set-up, segmentation, scheduling, testing, tagging and deployment of email campaigns.

  • Working closely with Aetna s in house digital designers in maintaining and updating email template/design consistency across the board.

  • Partnering effectively with cross-functional teams to drive successful campaign execution—including reporting/analysis, brand/business leaders.

  • Analyzing the data from email marketing programs to develop internal best practices for Aetna by proactively researching email engagement statistics.

  • Audience / List segmentation and contact management using SQL.

  • Proactively identifying opportunities for process improvement and reducing execution complexity.

  • Managing the digital engagement role for Journeys.

  • Project planning for execution of digital campaigns.

  • Representing the Digital Communication team on project calls and be able to clearly articulate project needs to the team for execution.

    BACKGROUND/EXPERIENCE desired:

  • At least 2 years of Email marketing operations experience

  • Good working knowledge of HTML and design principles

  • Database management/SQL experience

  • Preference for candidates with a Salesforce marketing cloud/exact target experience

  • Project Management skills

  • Experience managing multiple simultaneous projects from concept to completion under tight deadlines

  • Working knowledge of email best practices including targeted lists, subject lines, messaging and deliverability

  • Strong quantitative skills and desire to make data-driven decisions

  • Any specific Licenses and Certifications

    EDUCATION

    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

    FUNCTIONAL EXPERIENCES

    Functional - Marketing/Communications/1-3 Years

    Functional - Project Management/Communications Management/1-3 Years

    Functional - Information Technology/Data / info management & architecture/1-3 Years

    TECHNICAL EXPERIENCES

    Technical - Database management, SQL, HTML, development

    Technical - Salesforce Marketing Cloud experience

    Technical - Microsoft Excel/Advanced

    ADDITIONAL JOB INFORMATION

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

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Job Function: Marketing