Aetna Creative Director - Copy & Design in Wellesley, Massachusetts

Req ID: 51751BR


To be the Creative Director and co-leader of an expanding communications group dedicated to providing plan sponsors with the best-in-class communications materials they need to enroll, educate, and engage their employees in their health and other benefits. Responsibilities involve creative directing both copy and design work across all mediums from print to digital and video to social, growing and developing the groups copywriters and designers, partnering with the business lead to strategize, scope, deliver, present and promote the groups work to existing and prospective clients.

Fundamental Components:

A truly entrepreneurial position for a creative leader who is equally at home directing copy and design work, this role will give the right candidate the opportunity to build a team and their own future. Building off a proven model serving plan sponsors, the Creative Director can envision spending some 30-40% of their time collaborating with their business partner in the development and promotion of two central offerings: 1) an effective turn key communication package that plan sponsors can efficiently and affordably use to enroll, educate, and engage their employees in their health and other benefits and 2) an expanding suite of bespoke and specialized communications tools that plan sponsors who chose can upgrade to. The successful candidate would then expect to spend their remaining time in the management of their creative team and their output hiring, coaching and developing team members, critiquing and elevating ongoing creative work, and playing a co-leader role in the establishment and growth of a team culture and esprit de corps.


A truly renaissance role, the ideal candidate for this role would bring:

  • 10+ years of senior creative direction experience preferably with a copy focus but also a strong design sense

  • Proven strategic capabilities

  • Strong presentation skills

  • An entrepreneurial mindset

  • A real desire to develop and mentor a team of cross-discipline creatives


    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


    General Business/Communicating for Impact/MASTERY

    Leadership/Developing and Executing Strategy/ADVANCED

    Leadership/Engaging and Developing People/ADVANCED


    Finance/Delivering Profit and Performance/ADVANCED

    Leadership/Collaborating for Results/ADVANCED

    Technology/Leveraging Technology/ADVANCED


    The team is established. It has ongoing clients. And proven systems. But it also has a new and exciting mandate to grow what it offers, improve what it delivers, and become more than it has ever been. As a result, for the self-actuated creative leader, this role offers an unequalled opportunity to develop people, build an organization, and realize a vision.

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing