Aetna Copywriter in Wellesley, Massachusetts

Req ID: 54662BR


The Copywriter will support the efforts of our business partners by dreaming up new ways to connect with our audiences at different stages in their health care journey. This person will develop and produce marketing copy and external communications that aligns to an overarching strategy and helps support our brand initiatives.

Fundamental Components:

Write creative, effective copy according to project specifications /creative brief

Recommend, research and develop facts, quotes or scenarios to support strategy and execution

Provide writing support for aligned client group(s), as well as support projects from other clients as demand and scheduling requires

Collaborate with clients and other departmental teams as needed to deliver project objectives

Produce and are accountable for the final development of creative assets

Ensure accuracy and attention to details that meets or exceeds the writing objectives

Ensure messaging and brand/voice guidelines are embraced and followed

Execute writing requests with accuracy, producing zero errors in work (all client edits made correctly, spell check run, facts confirmed)


Bachelors degree required

External or in-house agency experience preferred

Strong communication and interpersonal skills

Experience in Medicare managed health care preferred

5-7 years experience in professional writing in an advertising or marketing communications environment

Knowledgeable about and comfortable using technology, social media and content management systems

Understand writing applications in traditional, digital and other emerging channels

Maintain a consistent voice and audience focus in your writing

Demonstrate expertise in plain language

Exhibit consistent quality control in your work

Exhibit an understanding of specific channels or vertical markets as required by your job

Demonstrate an ability to adapt writing copy to various audiences, purposes, or media


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Marketing/Communications/4-6 Years

Functional - Communications/Member communications/4-6 Years

Functional - Marketing/Direct marketing/4-6 Years

Functional - Marketing/Strategy development/1-3 Years


Are you wondering about the inner-workings of the health care industry? Do you think about what health care might look like when you're ready to retire? Are you ready to change the way people think about health care? If you said yes to the above questions, then this job is for you! You'll work with an energetic team of copywriters who everyday challenge the norms of a complicated industry and boost the way people interact with their own health. You'll report directly to the Head of Content Development at the Agency, bringing strategic thinking into everything you do and aligning creative the business goals of your clients. This is a great opportunity for an experienced writer who wants to reshape the way people think about health care.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.