Aetna Sr. Dir. Data Science in New York, New York
Req ID: 51625BR
Accelerating the growth of Aetnas Commercial business is core to Aetnas future success; to help power this, we are seeking an impact-oriented, analytics and business executive to lead our Commercial Growth and Marketing Analytics team. Supporting a $50B commercial business with over 85k clients, this team provides analytic support for marketing (B2B and B2C2C acquisition, retention) and other growth opportunities.
The ideal candidate will have strong analytic, written/verbal communication, project management, relationship building and leadership experience. The position is office based in our NYC, Wellesley, MA, or Hartford, CT locations.
Senior leader, reporting to VP, Marketing and Sales Analytics, responsible for directing the strategy and analytics critical to the success of the Commercial business, including B2B and B2B2C marketing solutions, and other potential Commercial growth drivers. Leads a team of 10+ experienced data science, business intelligence, and marketing consultants. Specific duties include:
1) Commercial Marketing: partners with Marketing and Commercial organizations to develop comprehensive evidence based marketing strategy delivering Plan Sponsor and Member acquisition, retention, and ROI, including:
a) Business to Business (B2B) marketing: acquire new Plan Sponsors, retain existing Plan Sponsors, and expand relationships into new categories (dental, vision, other ancillary products)
i) Opportunity identification: size / prioritize acquisition, retention, and cross-sell opportunities
ii) Consultative marketing campaign strategy / design
iii) Customer analytics, including segmentation, LTV, prospect scoring
iv) Campaign design, including geographic and media mix, and ROI
v) Impact measurement / tracking
b) Business to Business to Consumer (B2B2C) marketing: increase Aetna share in consumer choice segments (Private Exchange, Slice, Federal) by acquiring new members and retaining existing members.
2) Commercial Growth: identify other opportunities for Commercial growth:
a) Opportunity identification: systematically assess drivers of commercial growth, including:
i) Current and potential attractiveness of major customer segments
ii) Product competitiveness vs local and national competitors
iii) Innovation opportunities (marketing, product, etc)
b) Data analytics: use market, product, customer data to develop diagnostic analyses, size opportunities, and business case
c) Implementation strategy: partner with segment and functional leaders to develop a shared vision, including multi-year strategy, tactical recommendations, milestones
Recruit / lead high performing team (10 FTE)
Manages and builds a strong team through training, diverse assignments, coaching / mentoring
Manage analytics implementation initiatives, budgets, plans, stakeholder expectations, and expenses
Responsible for team commitments to quality and on-time deliverables.
Motivates and is willing to understand and probe into technical details and mentors others to do the same
Experience leading large consulting and/or analytics teams, with a focus upon impact and innovation
10+ years of relevant experience with departmental leadership responsibilities, including B2B or B2B2C marketing and/or growth strategy powered by data analytics
Change agent: demonstrated ability to create case for change
Excellent strategic thinking capabilities with ability to derive insight and recommendations from data
Master's degree in Business, Statistics, Economics or related fields
The highest level of education desired for candidates in this position is a Master's degree.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Data & Analytics