Aetna Marketing Campaign Analytics Lead - 60721BR in New York, New York
Req ID: 60721BR
Are you a problem solver that uses data to drive decisions and answer complex
questions in a fast-paced environment?
Are you an expert in applying data management and manipulation skills to solve business
Are you able to shift between detailed exploration and broad strategic thinking to
propel marketing performance?
If you answered yes to these questions, we would like to join with you on the journey to transform
healthcare in the U.S.
Summary: Leads and participates in the development, validation and delivery of algorithms, statistical models and reporting tools. Solves complex analytical problems.
Fundamental Components included but are not limited to:
Partners with marketing managers to understand business needs for driving results
through direct to consumer marketing campaigns.
*Adept at gathering business requirements from non-technical people and translating
into technical documents.
*Responsible for development of direct mail, email and programmatic marketing campaigns.
*Practical application of marketing models and segmentation for accurate selection and test design.
*Designs, implements, and measures test and learn initiatives to understand optimal ways
to improve customer experience and sales results.
*In a relatively flat organization, communicates effectively with a wide range of
audiences from marketing peers to senior management
Qualifications Requirements and Preferences:
*3 - 5 years of directly relevant experience in quantitative business analysis (direct to consumer experience preferred, but not required) preferably in healthcare, insurance or financial services.
*Proficiency in several areas of data management, database marketing, campaign execution and design of experiment.
*Experience in manipulating large datasets and developing quality control procedures.
*Excellent understanding of test and learn initiatives and other statistical techniques used to provide analytical support.
*3 or more years of experience using SAS, SQL, R and Tableau.
*Experience with Adobe, Unica, Epiphany, Salesforce or other CRM platforms.
*Experience with SQL, Oracle, Hadoop, Hive and similar data management technologies.
*Master s degree in quantitative field
Benefit eligibility may vary by position.
Job Function: Data & Analytics
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.