Aetna Behavior Change Marketing Strategist in New York, New York

Req ID: 55777BR


The Behavior Change Marketing Strategist leads end-to-end delivery of behavior change campaigns to drive better health outcomes for our almost 40 million members.

Fundamental Components:

Drive end-to-end delivery of behavior change marketing campaigns in a cross-functional, test & learn environment with the goal to create and determine most effective campaign strategy (i.e. content, channel, and incentives)Ensure all campaigns are driven by bold hypotheses, leveraging behavioral economics where possible, with a constant eye on expanding our learning agendaPartner with data scientists, senior management, and marketing clients to develop marketing and testing strategies for multi-channel marketing communications across targeted audience segments Develop and maintain Agile artifacts such as Test Briefs, Hypothesis Backlogs, and Execution PlansPartner with copywriters and graphic designers to develop compelling creative and copy for campaigns that push the envelope of member communications without compromising brand integrityPartner with Salesforce Marketing Cloud users, channel owners, and vendors to ensure accurate and timely implementation of campaigns across a variety of channels (email, direct mail, social media, etc.), with quality checks and accurate trackingBACKGROUND/EXPERIENCE desired:

Demonstrated past experience in driving behavior change and behavior change marketing campaigns through the use of behavioral economics; ideally 10+ years work experience with 2+ years using behavioral economicsDeep marketing background, with proven results leading marketing campaignsDegree or coursework in behavioral economics, the science behind behavior change, etc. (preferred)Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) (preferred)EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Marketing/Direct marketing

Functional - Marketing/Promotional and collateral materials


As your teams strategy and ops backbone, you will partner directly with business executives, marketing strategists, data scientists, and other creative talent to precisely target our membership and trigger behavioral changes that reduce healthcare spend while increasing quality of life -- this is more than just a marketing job!

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.