Aetna Marketing Manager - Well-being Solutions in Hartford, Connecticut

Req ID: 49020BR


Nothing is more personal than a member's health journey and we want our members to reach their best health. This means delivering on our brand promise: You dont join us, we join you, providing a spectrum of well-being solutions to help keep health members - healthy - and provide guidance to others who are facing some challenges in their health.

The Marketing Manager will support our well-being solutions and overall platform to help bring that brand promise to life. In this role, you will partner with the Enterprise Product Strategy, wellness champions and sales teams to develop and sell a variety of wellness solutions, including mindfulness and coaching,

The Marketing Manager - Well-being will develop product-specific value propositions, stakeholder-specific marketing plans, compelling content, and effective engagement strategies.

Fundamental Components:

Strategic partnership. Bring the voice of the brand and the customer to the product/service design table. Know the success metrics of your business and propose strategies for growth based customer insights and engagement data. Marketing Plans. Build strategically sound, results-driven marketing plans that are customized for customer populations. Product value propositions. Develop a common understanding of the products core value proposition, and articulate a differentiated value proposition for each audience (e.g., members, plan sponsors, brokers, colleagues, providers, etc.) Content marketing. Develop the market-facing pitch experience in collaboration with the product and sales teams. Deliver best-in-class creative produced by the Internal Agency. Choreograph diverse content throughout the sales cycle to nurture prospects and enable growth. Content distribution. Coordinate with the Digital Technology team to implement content distribution. Engagement strategy. Ensure our multichannel member engagement strategies reflect the brand promise and product value proposition. Validate that behavior change hypotheses, messaging, and engagement tactics all connect back to the business objective and consumer need. Marketing team champion. Connect peers within the Marketing organization to apply our greatest strengths to a product. Partners include Brand, the Internal Agency, Local Marketing, Consumer Engagement, Analytics, Intelligence, Digital Technology


7+ years related work experience. 3-7+ years of experience as SME


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Marketing/Strategy development/4-6 Years

Functional - Marketing/Communications/4-6 Years

Functional - Marketing/Direct marketing/4-6 Years

Functional - Marketing/Promotional and collateral materials/4-6 Years

Functional - Marketing/Sales support/1-3 Years


Technical - Desktop Tools/Adobe Acrobat Suite v5/1-3 Years/End User

Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/Power User


General Business/Communicating for Impact/ADVANCED

Leadership/Collaborating for Results/ADVANCED


General Business/Demonstrating Business and Industry Acumen/ADVANCED

General Business/Managing Sales Relationships/ADVANCED

Leadership/Creating Accountability/FOUNDATION


Health care is changing - what consumers expect, how we are changing access to care and engaging members in ways we never have before. Join our team and be part of this exciting transformation. In this role you will have exposure to strategic product development and sales and account management teams to drive development and adoption of new solutions.

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing