Aetna Marketing Manager, Distribution in Hartford, Connecticut
Req ID: 55117BR
The Marketing Manager, Distribution Partner Marketing assists in the development of Distribution Partner marketing strategies and go-to-market plans and manages the execution of these plans for Strategic Distribution Partners and aligned business segments and markets to drive member acquisition, retention and growth. Works with various business and marketing partners to create and execute plans on a regional and/or national level, across multiple touch points.
Assists in the development of overall marketing strategy, as well as program-specific marketing plans and strategies, including Exchanges, eCommerce, Product Marketing and Distribution Partner and Influencer Meetings and Events. Manages the execution of plans and projects.
Partners with various marketing partners to develop and deploy strategic market solutions that help the business achieve their goals, ensuring all work is on strategy and meeting client expectations.
Partners with the Agency and other marketing partners/COEs to create marketing communications materials that support business plans. Contributes to the content development by helping set content strategy, including positioning, messaging, key benefits, competitive differentiators and value proposition.
Works specifically with Product Marketing and Content Management teams to ensure alignment of messaging, plans and strategies.
Develops and manages Distribution Partner Highspot content and spot; provides consultation on Distribution Partner content on AetNet, if needed.
Creates and deploys various communications and manages internal content.
Works with team lead to help direct market research/competitive intelligence activities and determine how information impacts strategy development.
Works with team lead to help direct data management and analysis activities as they relate to sales and marketing activities.
Strong interpersonal skills and the ability to work independently and in a team environment.
Team player, with proven ability to collaborate across boundaries.
Analytical, strategic thinking and creative problem-solving skills.
Strong project management and time management skills, with ability to multi-task and facilitate/execute multiple marketing programs.
Solid organizational skills and the flexibility to adapt quickly to changes.
Highly effective written and verbal communication skills and experience presenting information both orally and in writing.
7+ years related work experience.
3-7+ years of experience as SME
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Promotional and collateral materials/7-10 Years
Functional - Management/Management - Project management (non-IT)/4-6 Years
Functional - Marketing/Strategy development/1-3 Years
Technical - Desktop Tools/Microsoft Word/7-10 Years/End User
Technical - Desktop Tools/Microsoft PowerPoint/7-10 Years/End User
Technical - Desktop Tools/Microsoft Outlook/7-10 Years/End User
General Business/Communicating for Impact/ADVANCED
General Business/Demonstrating Business and Industry Acumen/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Leadership/Developing and Executing Strategy/ADVANCED
Telework not considered at this time.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product & Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.