Aetna Lead Data Scientist in Hartford, Connecticut
Req ID: 55912BR
Aetna's Commercial Sales Analytics team is seeking an Analytics Consultant to assist Aetna's local market sales leadership develop strategic plans to increase sales and retain existing clients, translate the strategy into an operating plan, and track plan impact. These local market strategies will include the creation and phased development of customer segmentation, customer targeting and retention strategies
Typical work for this role would entail interviewing leaders and stakeholders to identify opportunities and barriers to growth, developing testable hypotheses to exploit opportunities and to overcome barriers, extracting and analyzing data to test these hypotheses, distilling key findings down to business friendly terms, making actionable recommendations to business leaders, translating these recommendations into an operating plan, and finally helping local market heads track the effectiveness of these operating plans.
Consultative problem solving: utilize hypothesis-driven approach to systematically assess drivers of local market success, including
Assessing local market baseline conditions
Current and potential attractiveness of major customer segments
Opportunities for growth through broader market participation and share penetration
Product competitiveness vs local and national competitors
Local distribution channel, sales and marketing effectiveness and efficiency
Data analytics: using local market sales, product, customer, or distribution data to develop diagnostic analyses, size opportunities, and inform growth strategies
Stimulate strategic thinking between leaders of the local market functions, segments, and functional SMEs to develop a shared vision of local market success in the market, including a multi-year strategy and tactical recommendations / milestones through which success will be achieved.
Ability to identify / operationalize strategic win-win opportunities (e.g., proof of concept pilot).
Communication: persuasively communicate findings / recommendations (e.g., presentations, briefs, visualizations).
Track and measure achievement of milestones and other leading indicators of success to help ensure success, engaging market, segment, and shared service staff as needed to keep the operating plan on track or adjust strategy and plans to adapt to changing market conditions.
Drive a series of 12-14 week engagements to develop local market strategies and operating plans.
Track, measure and promote the adoption of existing sales effectiveness tools, and gather feedback to improve ease-of-use and utility of these tools.
6+ years of leadership experience and technical/functional expertise in several of the following areas: management consulting, financial analysis, project management, operations management and/or marketing.
Experience with mid-size, cross-functional initiatives with a moderate to high degree of complexity.
Demonstrated experience developing analysis. Experience with development of Sales effectiveness and B2B growth strategies.
Proficiency with SQL.
Experience working with Visualization Platforms (e.g. Tableau).
Knowledge of R and Python is a plus.
Experience with segmentation methodologies and getting them embedded in existing workflows/processes is preferred.
Bachelor's degree , MBA preferred.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Data & Analytics
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.