Aetna JV Marketing Director in Falls Church, Virginia
Req ID: 48802BR
This position will have direct accountability to design and execute on the aligned Joint Venture (JV) marketing strategy. The strategic marketer will lead an evolving marketing strategy with the JV leadership team (internal & external) to adapt marketing plans & campaigns to current market conditions. Champions the strategy to position the JV as a market leader/innovator, building awareness and greater brand equity
Be the strategic marketer that works exclusively with the JV CEO to define the strategy and ensure execution utilizing internal marketing resources
Identifies and executes on opportunities to drive new thinking, documenting the value proposition and content to innovate and work efficiently with marketing through new or enhanced programs and tactics designed to achieve market growth.
Build multi-channel acquisition and engagement programs, e.g., above the line and digital advertising, live events, personalized member communications, etc.
Aggregates local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities as input to define local marketing strategy.
Establishes framework, designs, and builds strategic, local marketing plans through in-depth use of data and analytics, competitive analysis, local market insights and product knowledge.
Proactively anticipates and adjusts for business and/or regulatory issues in marketing planning, based on an in-depth understanding of the local environment
Design and execute the local market, marketing plans to achieve JV membership goals for all Aetna business segments and operating plans.
10+ years strategic marketing: e.g., develop audience segmentations, core value propositions, messaging strategy for different segments, direct creative teams, measure impact and efficacy of marketing investments, etc. Experience and ability to grasp the fundamentals of a line of business and translate it to effective market activation, direct creative teams, measure impact, Digital savvy:
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing