Aetna Strategic Marketing Manager, Multicultural Marketing - 67494BR in Chicago, Illinois
Req ID: 67494BR
Responsible for leading the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments.
Fundamental Components included but are not limited to:
Develops and executes marketing strategies to meet business goals. Acts as a strategic advisor and uses advanced level marketing skills to contribute to the development of strategic company objectives. Effectively implements integrated planning and omni-channel campaigns that result in consistent customer experiences. Drives cross-functional business case development that quantifies consumer journey impact on business segments to influence business partners to invest in multicultural experience gap enhancements. Provides thought leadership and direction for marketing solutions. Develops the business/local market strategy and tactical operating plans working with the management team. Directs, monitors and coaches staff on internal customer promotions and communications activities. Develops, executes and monitors the marketing strategy and supporting activities.
Qualifications Requirements and Preferences:
Experience in program, project, and vendor management.B2B and/or B2C experience.Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles.7+ years of progressive experience in marketing or related field. Master s degree or MBA preferred.Bachelor s Degree in Business, Marketing, Communications or other related field, or related experience.
Communication - Advertising, Communication - Communication Development - Executive level presentations, Communication - Multi-media communications management, Management - Management - Marketing, Marketing - Sales support
Desktop Tool - Microsoft Outlook, Desktop Tool - Microsoft PowerPoint, Desktop Tool - TE Microsoft Excel
Benefit eligibility may vary by position.
Job Function: Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.