Aetna Senior Email Marketing Manager - 49006BR in Burlington, Massachusetts
Req ID: 49006BR
Opportunity to be involved in the fastest growing segment in the company and involved with all key marketing initiatives in development to reach the goals for Aetna. Continue to learn and grow in the understanding of new marketing approaches and audience segments that fuel growth and accelerate the shift to digital.
The Sr. Email Marketing Manager will be a key member of our Digital Marketing team and have a deep understanding of email-marketing, including strategy, email-list management, nurturing, testing and deliverability.
Fundamental Components: · Be the customer champion for prospecting, nurturing and converting leads · Partner with teams to drive the email program roadmap that includes existing program optimizations, program enhancements, and new programs· Develop high level business cases to identify opportunities, and prioritize projects needed to drive rapid and exponential growth short and long term· Identify opportunities and foster customer of innovation to inform the product roadmap, and prioritize new initiatives· Serve as business owner and subject matter expert (SME) for Email Marketing across the organization, for initiatives that impact the customer lead acquisition experience and conversion· Accountable for business performance monitoring and reporting to Senior Leadership
10+ years of direct experience leading and executing email marketing programs
Proven experience with email marketing, lead nurturing, marketing automation, and web analytics a must.
Self-starter with proven track record of delivering against projects that engage customers and drive sales
Excellent understanding of email marketing concepts, metrics and best practices
Highly analytical and able to derive meaning from data through A/B testing and email optimization; ability to translate that data into actionable and profitable marketing plans
Understands and empathetic to customers needs
Excellent verbal, written communication and presentation skills
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing