Aetna Digital Manager in Blue Bell, Pennsylvania
Req ID: 51081BR
The Digital Manager will partner with the Senior Director of Digital Strategy & Operations to ensure that all digital projects align to the overall business strategy. The role is focused on leading digital delivery of Aetna International s web and mobile portfolio; and managing all aspects of a digital project and or program such as planning, coordination, development, implementation including the financial implications while prioritizing work, resources and time. The key responsibility of this role is to ensure the end state of the project meets business needs and delivers robust customer-focused technology solutions with a line of sight on the optimal customer experience.
Provide visibility to program status (key decisions, dependencies, issues, risks, metrics, etc.) on an ongoing basis through monthly meetings to all stakeholders, identify gaps and recommend enhancements related to workflows based on broad view of the organization. Collaborate with the Marketing Operations team to ensure project delivery. Actively work with Governance board to provide insight into prioritizing incoming project requests. Be well versed with creating and reviewing business cases and ROI analysis. Proactively lead a program and/or most complex projects by setting strategic direction. Manage “program/feature dependencies across multiple teams, scrum teams, functions, divisions, and stakeholders. Collaboratively works across multiple functions and /or segments to obtain agreement from all impacted parties (e.g., up and downstream effects often impact multiple functions and/or segments). Ensure global and regional markets alignment through robust requirement gathering, and project communication to achieve both global and regional goals. Able to clearly represent and champion our digital capabilities to all internal and external audiences. Manage third party relationships with technical vendors based on stakeholder briefs map-out web analytics requirements and support implementation ( includes custom dashboard creation, management etc.).
Proven track record in meeting project milestones and negotiating for resources. Ability to thrive in a fast-paced, collaborative, cross-disciplinary and geographically dispersed environment. Able to quickly and smoothly change direction, while remaining extremely organized and following tight deadlines.Experience includes development and management of multiple budgets related to various projects and/or program. Proven project management skills(Agile). Understand web analytics, user experience concepts, content management (AEM a plus), email, and other digital products.Additional Job Information:
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing