Aetna Product Manager MarTech: Test and Target in Wellesley, Massachusetts

Req ID: 43752BR

POSITION SUMMARY

The Product Manager of Marketing Technology is tasked with selection and management of a collection of platforms in our Marketing Technology Stack.

You will collaborate with cross-functional teams throughout the Aetna organization to understand, vet and enhance business requirements then design, rationalize, prioritize and commission marketing technology, both technical and process oriented, to support business activities.

In this role you will be responsible for product management of our Adobe Test & Target stack in addition to other marketing technologies.

Bachelor s degree and minimum 7 years related experience with evidence of success and increasing levels of responsibility. 5 years of website management and definition experience  3 years experience with marketing A/B testing, personalization and optimization experience Strong knowledge of marketing technologies, including: social, digital advertising, CRM, Marketing Automation, content creation, email, and DMP. Experience leading cross-functional teams across a large enterprise  Experience with marketing technology selection, vendor management, and operations Experience documenting process and technical business requirements and use cases Demonstrated success in the implementation and roll out of a technology platform Experience assessing business processes and extracting business requirements and identifying improvement opportunities

EDUCATION

The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

ADDITIONAL JOB INFORMATION

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing