Aetna Digital Marketing Change Management Lead in Wellesley, Massachusetts

Req ID: 42977BR

POSITION SUMMARYThe Change Management Lead is responsible for ensuring that change initiatives meet objectives on time and on budget by increasing employee adoption and usage. This person focuses on the people side of change – including changes to business processes, systems and technology, job roles and organization structures. This role is responsible for developing change management strategies and plans that maximize employee adoption and usage and minimize resistance. This person will focus on execution of the change plans to drive faster adoption, higher ultimate utilization and greater proficiency of the changes that impact employees in the organization. The Change Manager will most likely support several initiatives concurrently.The Change Management Lead may provide direct support and coaching to front-line managers and individual performers as they experience transitions. This person will also support project teams in integrating change management activities into their project plans.Works closely with MarTech s peer teams (Strategy and Planning, Solutions Foundry, Tech Architecture) as well as Branding, Commercial and Government Marketing, Member Engagement, Sales, Legal and Compliance, Lean and Six Sigma, and the Lines of Businesses. Partners with Training and Technical SMEs within Solution Adoption and Technology Architecture to accomplish goal. Fundamental Components:- Apply a structured methodology and lead change management activities by assessing impact of change and designing a change management strategy to ensure adoption success. Identify and analyze risk mitigation tactics working with the initiative program manager to address. Anticipate and manage resistance while generating enthusiasm towards the end goal - Evaluate end user readiness. Plan and execute communications. Support training efforts and develop basic training/coaching material as necessary to support change management initiative. Consult and coach project teams. - Track client (LOB) penetration, metrics, outcomes and product functionality use related to adoption services. - Build trust relationships with client and peer groups. Develop business acumenBACKGROUND/EXPERIENCE desired:- 3-5 years Change Management experience or equivalent experience managing transformational initiatives with significant people and organizational impact. - 3-5 years IT experience with particular focus on business facing implementation role- 3-5 years of digital marketing with a focus on solution delivery and engagement model- Experience and knowledge of change management principles, methodologies and tools- Solid understanding of how people go through a change and the change process- Solid experience in the industry with deep understanding of commercial and government businesses - Cross-functional leadership experience, influencing, and change management skills - Exceptional written and verbal communication skills, including listening and ability to explain complex ideas and technologies through- Willingness to work outside of defined job description to establish new process or find a solution to new problems- Ability to influence peers, leadership and lines of businesses (without having direct control)- Ability to work in an ambiguous and changing environment- Problem solving and root cause identification skills- Ability to influence others and move toward a common vision or goal- Ability to establish and maintain strong relationships- our success is dependent on building a trusting relationship with our clients- Strong business acumen and understanding of organizational issues and challenges- Ability to clearly articulate messages to a variety of audiences- Experience with large-scale change efforts


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Project Management/Project Management Professional, PMP is desired

Project Management/Lean Six Sigma is desired


Functional - Leadership/Lead a complex or multifunctional organization/4-6 Years

Functional - Leadership/Lead a major change effort/culture change/4-6 Years

Functional - Leadership/Lead significant enterprise-wide initiative/4-6 Years

Functional - Project Management/Project Leader/4-6 Years

Functional - Project Management/Cross-functional project management/4-6 Years


Technical - Aetna Applications/Aetna Sales Effectiveness Tool/1-3 Years/End User


Leadership/Creating Accountability/ADVANCED

General Business/Demonstrating Business and Industry Acumen/ADVANCED

Leadership/Driving Change/ADVANCED


Leadership/Developing and Executing Strategy/ADVANCED


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Management