Aetna Director, Strategic Marketing in Santa Ana, California
Req ID: 42283BR
The Strategic Marketing Director provides strategic expertise related to their aligned Territory/Markets, Segments, and functions in support of the development and execution of marketing strategies and go-to-market plans that will drive member acquisition and retention. This role strengthens Aetnas brands by setting strategy for several areas/markets to develop customer segmentation and targeting capabilities that expand our business while building trust and loyalty with our members.
Identifies and executes on opportunities to drive new thinking, innovation and cost efficiency into marketing approach through new or enhanced solutions/programs and tactics designed to achieve market growth.
Integrates data and analytics to create frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats. Leverages insights to inform acquisition and retention strategies.
Aggregates local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities to influence and define local marketing strategy.
Proactively anticipates and adjusts for business and/or regulatory issues in marketing planning, based on an in-depth understanding of the local environment.
Establishes processes to track quantitative and qualitative results of campaigns, events, and other programs; interprets results and adjusts approach to maximize segment/business growth opportunity and ensure value of investments.
Leads cross-functional work teams in a highly matrix environment; navigates and drives results through close collaboration with internal marketing and business partners (Local market, Product, Field Marketing, Enterprise Activation, Agency, Digital Programs, Martech, Enterprise Media, Branding) to enable integrated planning and execution of marketing strategy
Drives the localizing of an integrated product/services value story for all audiences.
Direct accountability as the businesss strategic marketing consultant- Territories
Establishes and maintains collaborative partnership between the market business leaders and Aetna marketing
10+ years of experience, 10+ years of experience as SME
Bachelors degree, MBA or related masters degree desired.
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Strategy development/
Functional - Marketing/Competitive intelligence/
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing