Aetna Marketing Manager Business Development in Phoenix, Arizona

Req ID: 43970BR

POSITION SUMMARY

The Marketing Manager, Business Development provides strategic insights, plans and support to the business development functions of the Medicaid Segment. They will coordinate the full breadth and facility of the enterprise marketing team to deliver powerful, successful marketing to the Medicaid Segment for business development purposes.

The Marketing Manager Business Development will make significant contributions to the Medicaid segment's explosive growth plans. They will participate in dynamic teams shaping the future of the organization and our highly competitive position in the market place.

Fundamental Components:

  1. Develops marketing strategy in collaboration with the Medicaid Business Development and RFP teams, as well as government affairs

  2. Directs the implementation of marketing strategies and tactical executions; a. Collateral; b. Content; c. Activation support

  3. Directs market research / competitive intelligence activities to determine how information impacts strategy and execution development; serves as marketing representative and liaison on design committees

  4. Directs the analytical support required to assess strengths, points of differentiation and reasons to believe (RTBs); serves as marketing representative and liaison on design committees

  5. Services as voice of Medicaid Business Development for government programs strategy development and execution

    a. Collaborates with the segment, government affairs and marketing functions to advance the development of relevant, impactful content

    BACKGROUND/EXPERIENCE desired:

    7+ years related work experience.

    3-7+ years of experience as SME

    Health care industry experience desirable; Medicaid experience preferred

    EDUCATION

    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.

    FUNCTIONAL EXPERIENCES

    Functional - Marketing/Communications/4-6 Years

    Functional - Marketing/Strategy development/4-6 Years

    Functional - Marketing/Competitive intelligence/1-3 Years

    Functional - Marketing/Market Research/1-3 Years

    REQUIRED SKILLS

    General Business/Communicating for Impact/ADVANCED

    Leadership/Collaborating for Results/ADVANCED

    Leadership/Developing and Executing Strategy/ADVANCED

    ADDITIONAL JOB INFORMATION

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing