Aetna Social Media Community Manager in New York, New York
Req ID: 45748BR
Do you live and breathe social media and stay on top of current trends? Do you have a passion for talking to people? Are you an inquisitive thinker who asks good, relevant, and thought-provoking questions in an engaging way? Then the Enterprise Brand Social Media team at Aetna is looking for you.
The Social Media team is hiring a Community Manager who will be responsible for engaging with consumers on Aetna s owned social media platforms including Facebook, Instagram, Twitter, YouTube, and Tumblr. You will also proactively engage consumers across non-owned social platforms to insert the Aetna brand in relevant conversation to drive brand favorability. Additionally, you will regularly share insights with key stakeholders to inform strategic optimizations. Our ideal candidate is experienced, passionate, and innovative.
Candidate must demonstrate – thorough case studies or presentations brought to your in-person interview – expertise in community management and engagement.
Specific responsibilities include:
Serve as Aetna s “face on designated social media channels; engaging with consumers to drive brand favorability Monitor, moderate, and respond to consumer conversations and engagements on our social media channels Proactively identify relevant social conversation opportunities and bring forward recommendations to insert the Aetna brand in an organic way Play an active role in listening to and monitoring social conversations across our channels and within the social space to garner insights that will help optimize social marketing strategies; act as a resource for these insights and share across the organization Partner with Aetna s internal Social Media Response Team/customer service group to assist with resolving customer inquiries and identifying potential issues that require escalation and involvement by senior team leads
3-5 years social media marketing experience, primarily in social media community management, healthcare or highly regulated industry experience a plus Professional, on-the-spot communication skills Quick decision-maker Good judgment and ability to be calm in the face of stress Understands social media measurement and reporting Experience with social media monitoring tools such as Synthesio and Sprinklr Experience with SalesForce Marketing Cloud and/or Social Studio a plus Excellent writing, presentation and communication skills Ability to work in fast-paced team environment and flexibility to accommodate demanding schedules and competing priorities Motivated self-starter, process-oriented with high attention to detail
Location : New York City
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing