Aetna Social Media Community Manager, Enterprise Brand in New York, New York
Req ID: 44812BR
As part of the Enterprise Brand Team, the Social Media Team works to extend Aetna s digital presence beyond advertising to elevate our brand by reaching and engaging target audiences in unique, competitively differentiating ways. The Enterprise Brand Team is looking for a smart, dynamic, and innovative Community Manager who will be responsible for overall engagement with consumers on Aetna s owned social media platforms including Facebook, Instagram, Twitter, YouTube, and Tumblr, as well as proactively engaging consumers across various social platforms. S/he will respond to and curate dialogue with community members and provide regular reports on interactions with and insights from the community.
Candidate must demonstrate – thorough case studies or presentations – expertise in social media, past successes in community management and engagement, as well as the ability to work with key stakeholders – internally across businesses and external agency partners – to achieve deliverables.
Specific responsibilities include:
Understand the Aetna brand strategy including aesthetic, voice and value components, and communicate as part of his/her work. Serve as Aetna s “face on designated social media channels. Engage with consumers on social platforms to drive engagement with the Aetna brand, start conversations, and drive awareness of Aetna s products and services. Monitor, moderate, curate, respond to, and report on consumer conversations and engagement. Partner with Aetna s Social Media Response Team to assist with resolving customer inquiries where appropriate. Aid in reaching out in instances where serviceable opportunities have been missed. Serve as subject matter expert on community management and stay abreast of social media trends, rapidly changing technologies, online competitor presences, and ongoing community dialogue. Understand the monthly content calendar and publishing strategies to inform engagement and assist with content planning and publishing when appropriate.
5-7 years social media marketing experience, primarily in social media community management Extensive understanding of digital and social marketing industry trends, tactics, current events, and user behavior. Track record of developing strategies to increase social media engagement and advance consumer brands. Deep understanding of social media measurement and reporting Experience with social media monitoring tools such as Synthesio and Sprinklr Experience with SalesForce Marketing Cloud and/or Social Studio a plus Excellent writing, presentation and communication skills Ability to work in fast-paced team environment and flexibility to accommodate demanding schedules and competing priorities Motivated self-starter, process-oriented with high attention to detail. Healthcare industry experience a plus
Bachelor s degree required Location :
New York City
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing