Aetna Sr Business Analyst: Marketing Technology in Hartford, Connecticut

Req ID: 43748BR


The ideal candidate should have a proven ability to deliver highly available and highly scalable interactive web solutions, including 7+ years of experience in Marketing Technology with a focus on Web and Marketing Applications.

Position Responsibilities 

Works closely with business partners throughout the organization to translate complex business requirements into functional and technical specifications.  Must have experience implementing websites using an Enterprise CMS.  Experience working with a variety of Marketing Applications, such as, eMail Marketing, DMP, Marketing Automation, and Social Listening technologies.  Ability to work in cross-functional teams to deliver highly scalable solutions across a large Marketing organizationWork with vendors, strategic partners, and internal resources to deliver projects on-time, on-budget, and on-quality.  Establishes strong, effective, working relationships with the client base across the organization.  Strong communication and negotiation skills

Required: Minimum of 7+ years experience defining requirements for Marketing technologies including customer facing websites Experience working with business partners to create detailed functional and technical specifications


Experience with Responsive Web Design, CSS3 and HTML5  Experience in delivering mobile applications  Experience with Enterprise Content Management Solutions  Experience with Adobe Experience Manager and Adobe Analytics


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing