Aetna Marketing Director in Hartford, Connecticut

Req ID: 40819BR


The Marketing Director position within the Enterprise Marketing team will provide strategic marketing insights and consultation to corporate areas senior leaders. The Marketing Director will lead and direct marketing initiatives for these clients and across Enterprise Marketing. This position will develop and manage broad-reaching, complex projects, plans, and applicable metrics for impactful outreach targeting stakeholders and aligning with Enterprise Marketing and corporate areas goals and objectives.

Fundamental Components:

  • Influences senior corporate and marketing leaders and other stakeholders to turn vision into action and measurable outcomes. Initiates and develops marketing strategies utilizing marketing insights, best practices, data analytics, and enterprise intelligence. Drives change and sets direction via strategic consultation . Identifies and understands key priorities and programs and positively impacts results.

  • Leads and owns all aspects of complex projects that have broad impact across and for the enterprise. Leads ideation and influences connections to engage project partners and drives and delivers results. Creates and has full accountability for projects and initiatives targeting key external and internal audiences.

  • Leads and directs high visibility, high impact projects for internal corporate clients and Enterprise Marketing. Establishes best practices and influences operating model to effectively market Marketing across the enterprise. Anticipates cross-functional needs and engages, directs and manages internal and external partners and resources outside of span of control. Drives overarching planning and execution oversight and management. Manages complex project plans and resources. Develops and tracks key success metrics utilizing data science and marketing analytics.

  • Creates and promotes compelling industry differentiation externally utilizing thought leadership, online and offline marketing content, and communications via various channels. Ensures corporate and enterprise partners are utilized effectively to drive internal engagement and drive collaboration to expand external reach, influence, and impact.


    10+ years experience.

    3-7+ years of experience as SME

    Demonstrated communication skills with senior leaders

    Experience developing and influencing strategies and outcomes

    Proven track record managing complex projects, programs, and project plans

    Comfortable with ambiguity in a fast based environment


    The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


    Functional - Marketing/Strategy development/More Than 10 Years

    Functional - Project Management/Project Manager/7-10 Years

    Functional - Communications/Multi-media communications management/4-6 Years

    Functional - Leadership/Lead significant enterprise-wide initiative/4-6 Years


    Technical - Desktop Tools/Microsoft Word/7-10 Years/

    Technical - Desktop Tools/Microsoft PowerPoint/4-6 Years/

    Technical - Desktop Tools/TE Microsoft Excel/4-6 Years/

    Telework Specifications:

    Flexible telework for current internal teleworkers / flexible office-based location


    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing