Aetna Marketing Director, Large Account - Health Insurance in Hartford, Connecticut
Req ID: 41177BR
Consumer Health & Services Marketing Group is seeing a strategic Large Account Marketing Director. The successful candidate will be responsible for National Accounts overall marketing strategy, campaign management and the optimization and cohesive integration of enterprise marketing solutions, resources and initiatives. This role provides strategic expertise related to the large account business segment leading the development and execution of marketing strategies and plans to drive new business sales, customer retention and growth. The Director brings leadership in developing impactful, measurable marketing initiatives including brand/product consideration, competitive differentiation and loyalty value creation.
Accountable for the design of National Accounts Marketing strategy Responsible for the coordination of the strategy execution through cross collaboration with the Marketing centers of excellence Collaborates with Brand team, marketing leads and segment stakeholders to drive consistent and integrated external messaging across all marketing efforts. Partners and builds relationships with local and field marketing teams to identify and develop marketing opportunities to influence top growth markets. Executes integrated and personalized data-driven campaigns that deepen market presence. Aggregates national large account competitor insights, white-space opportunities and health marketing priorities as input to Marketing Strategy. Responsible for leading the multi-channel/omni-channel marketing communications collaborating with the marketing centers of excellence An active thought leader designing and influencing marketing materials to educate on Enterprise wide healthcare initiatives Leverages a holistic view of target employer segments/verticals, geographic markets and workforce/consumer profiles to influence the customization of national campaigns as relevant. Consults with senior leadership through influence with data intelligence and best practice experiences to ensure smart use of marketing dollars to get the best value
10+ years of experience, 3-7+ years of experience as SME. Strong strategic, critical thinking and conceptual abilities; ability to lead units strategic planning discussions. Ability to influence others and interact with all levels of the organization. Outstanding written and verbal communication skillsB2B and healthcare experience
Bachelors degree or equivalent; MBA or related masters degree preferred.
Functional - Marketing/Strategy development/4-6 Years
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Promotional and collateral materials/1-3 Years
Functional - Marketing/Market Research/1-3 Years
Part-Time Telework (ex: 2 days office-based, 3 days telework
Additional Job Information:
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
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Job Function: Marketing