Aetna Manager, Social Insights in Hartford, Connecticut
Req ID: 45222BR
Aetna is evolving from a health insurer to a health company. To support the rapid growth and change, the Enterprise Intelligence Department is moving from a research to a Brand Planning model. That means becoming consultative partners to our internal clients and using multi-disciplinary problem solving techniques to reach actionable insights that drive disruptive innovation across product and service development, customer experience design, and marketing. This role is vital to enable us to grow and scale.
The Market Research Manager supports the strategic priorities and financial performance of internal clients across the Enterprise by planning, implementing, and analyzing social listening.
Work with Strategic Planners on businesses across the Enterprise to turn business needs into valuable Social Listening projects.
Manage Social Media tools, develop search queries, program searches, and analyze listening data.
Transform Social Listening findings into clearly communicated insights. Tell an impactful story with data.
Develop an efficient system to deliver Social Listening reporting across the Enterprise in a timely and impactful manner.
Communicate effectively through written and verbal methods: project briefs, conclusion-based reports, research updates, in-person presentations and discussions.
Organize multiple tasks and projects independently. Capable of organizing group projects with multiple dependencies.
Dynamically address questions and follow up on additional analysis and interpretation as needed.
Represent data clearly with tables and graphs.
3-5 years' experience in the Social Media industry in an analytics role.
Experience setting up and using Social Media Listening tools, such as Sprinklr, Brandwatch, etc. (Sprinklr experience preferred) to design reports and develop insights.
Experience with SQL or boolean queries
Familiarity with social media metrics and KPIs to help brands make decisions
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
General Business/Turning Data into Information/ADVANCED
ADDITIONAL JOB INFORMATION:
This is an office based position for Hartford, CT or New York City, NY.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing