Aetna Manager, Community Development in Detroit, Michigan

Req ID: 42797BR


Responsible for working closely with the senior management team to develop and execute a variety of community outreach, media, and public relations programs to support the health plans marketing efforts for Aetna Better Health of Michigan's government programs (Medicaid/Medicaid-Medicare (Duals) Program.

Fundamental Components:

Assists with the collaboration of government program coordination by directing outreach staff to insure the marketing plan(s) comply with State contract guidelines.

Assists with the development of all marketing and promotional materials; ensures all materials receive approval by the State.

Develops, implements, and evaluates comprehensive marketing plans for the health plans community relations activities to promote regional government program membership growth and retention, including advertising, direct mail, product enhancement and development, and benefit design.

Identifies key community organizations and coordinates efforts to participate, educate and promote the health plan(s) presence within the community.

Develops and implements programs for each region to generate media coverage.

Coordinates community and public relations events.

Manages the government programs eligibility determination and recertification staff as necessary.

Manages the department budget; controls expenses while meeting performance requirements.

Recruits, develops, and motivates staff. Initiates and communicates a variety of personnel actions including employment, termination, performance reviews, salary reviews, and disciplinary actions.

Performs other related duties as assigned.


Minimum of seven years recent and related experience in community relations or related a field

Minimum of one year of recent and related supervisory or project lead experience

Related copywriting and proofreading experience


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


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  1. Ability to be an integral part in growing Aetna Better Health of MI plan membership

  2. Ability to establish Aetna's brand presence

  3. Career growth potential

    Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

    We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

    Together we will empower people to live healthier lives.

    Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

    We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

    Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

    Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.

Job Function: Marketing