Aetna Strategic Marketing Director - 42815BR in Chicago, Illinois
Req ID: 42815BR
This position will have direct accountability to design and execute on the bswift marketing strategy. It will require B2B skills with the ability to influence both bswift and National sales teams to elevate this product to compete in the market against larger competitors. It will also require online B2C commerce skills, e.g., the ability to advise on cross-sell strategies during the insurance enrollment process.
Direct accountability as the businesss strategic marketing consultant
Accountable to design strategies that will elevate the product in the market infusing the brand throughout campaigns
Define the B2C engagement experience since the core product is member enrollment
Identifies and executes on opportunities to drive new thinking, documenting the value proposition and content to innovate and work efficiently with marketing through new or enhanced programs and tactics designed to achieve market growth.
Aggregates local market and competitor insights, white-space opportunities, health marketing priorities, and multi-cultural opportunities as input to define local marketing strategy.
Establishes framework, designs, and builds strategic, local marketing plans through in-depth use of data and analytics, competitive analysis, local market insights and product knowledge.
10+ years strategic marketing experience: e.g., develop audience segmentations, core value propositions, messaging strategy for different segments, direct creative teams, measure impact and efficacy of marketing investments, etc.
Strategic marketer who can put together multi-channel acquisition and engagement programs
The highest level of education desired for candidates in this position is a Master's degree.
Functional - Marketing/Strategy development/More Than 10 Years
the location is primary to align where bswift islocated. Please confirm correct location
ADDITIONAL JOB INFORMATION
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidate's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Marketing